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SEO Mode · Ecommerce · DTC

Closing a 200-keyword gap against two incumbents

A DTC brand used SEO Mode to map the exact keywords two incumbents ranked for, prioritized by winnable difficulty, and rebuilt their content roadmap around the gaps.

Closing a 200-keyword gap against two incumbents
212
Keyword gaps surfaced
64
Prioritized as winnable
23
Page-one wins (90d)

The gap

Two incumbents dominated the category. The team could not tell which terms were realistically winnable versus a waste of budget.

The flow

In SEO Mode they ran a live keyword gap analysis backed by DataForSEO, filtered by difficulty and traffic potential, and exported a ranked roadmap as an artifact.

The result

Focusing only on the winnable 64 terms produced 23 page-one rankings in the first quarter — without chasing the unwinnable head terms.