TL;DR — Key Takeaways

Answer Engine Optimization (AEO) is the practice of optimizing content for AI answer platforms like ChatGPT, Perplexity, and Gemini. Brands with strong AEO strategies see 3x more accurate AI representations and 2-3x higher conversion rates from AI-driven traffic. Our free AEO audit shows how AI platforms currently describe your brand and provides a step-by-step plan to improve.

Free AEO Auditor

See how AI describes your brand

Track mention signals (proxy), identify hallucinations, and get a step-by-step plan to earn more citations in ChatGPT and Perplexity.

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No credit card • Results in ~30 seconds • Actionable fixes

AI Mentions

Track platform mention signals and see where you’re missing visibility.

Hallucinations

Detect inaccurate claims and fix them with a “source of truth” strategy.

Action Plan

Get the highest-impact next steps (schema, content, authority).

What Is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the strategic practice of optimizing digital content to be accurately sourced, cited, and referenced by AI answer engines like ChatGPT, Perplexity, Gemini, and Claude. Unlike traditional SEO which targets search engine rankings, AEO focuses on becoming the authoritative source that AI systems quote in their responses.

AEO combines entity clarity, structured data markup (schema), quotable content formats, and corroboration signals from authoritative third-party sources to build AI trust and visibility.

AEO Statistics

  • →73% of AI-generated answers contain brand mentions — ensuring accuracy is critical
  • →68% of businesses have inaccurate or missing AI representations
  • →3x more accurate AI representations for brands with clear entity definitions
  • →2-3x higher conversion rates from AI-driven traffic vs. traditional search
  • →100M+ weekly users on ChatGPT alone asking brand-related questions

Want the “how-to” guide?

Learn the exact levers that increase mentions: entity clarity, schema, source-first content, and corroboration.

Read the AEO Audit Playbook →Run the audit →

FAQ

What do I get from the audit?

A baseline AI visibility snapshot, platform mention signals (as a proxy), an entity/technical readiness check, and a prioritized action plan you can execute this week.

Is this a perfect “mentions counter” for all of ChatGPT?

No. Mentions are measured as a repeatable proxy based on sampled prompts/endpoints and third-party datasets. The audit is best for comparing your progress over time.

What improves mentions fastest?

Entity clarity + source-first content. Publish one canonical “source of truth” page with citations, schema, and quotable claims, then get corroboration from relevant third-party sites.

Do I need to pay to use the audit?

You can run audits on the free beta plan with usage limits. Upgrading increases capacity and unlocks longer runs and more monitoring.

Ready to increase mentions?

Run the free audit, then implement the top action item this week. Upgrade when you need more capacity.

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